BTME and Continue to Learn bookings surpass 2024 numbers
BIGGA is gearing up for a bumper edition of its annual trade show and education conference and with only a handful of exhibition stands available and education bookings at an all-time high, anticipation for the event is stronger than ever.
By early December, stand bookings had already exceeded the overall total achieved for the 2024 edition of the show, while the Continue to Learn education programme has achieved over 1,000 bookings at its earliest point ever. BIGGA is proud that BTME’s reputation as the official start of the sports turf calendar is growing, with all elements of the event increasing substantially year on year.
To date, 133 stands have been allocated across 4,105m2 of exhibition space at the Harrogate Convention Centre. In 2024, the total exhibition space was 4,086m2. To accommodate this demand, BIGGA has introduced innovative solutions including the debut of the Industry Launchpad attraction.
Key industry partners due to return to the event include The R&A, BAGMA, EIGCA, Grounds Management Association, England Golf and the GCMA, underscoring BTME’s influential role in the UK golf industry.
The trade show also supports BIGGA’s flagship education initiative, Continue to Learn. Open to anyone working withing golf greenkeeping and sports turf management, the programme has already seen exceptional demand with 80% of Continue to Learn: Classes already sold out. The Continue to Learn: Conference programme is also proving popular and during the first week in December, BIGGA reached its 1,000th Continue to Learn booking, a milestone achieved earlier than ever before.
Jim Croxton, BIGGA CEO, said: “I’m incredibly proud of the BIGGA team, whose dedication and innovation has propelled BTME and Continue to Learn to new heights. Their commitment to creating an exceptional experience for our members and the wider turf industry has established BTME as a cornerstone of the golfing calendar that is growing in size and reputation each year.
“The strong support for Continue to Learn also highlights a positive shift in attitudes towards greenkeeper education. The golf industry has a growing appetite for education and training and Continue to Learn and BTME are the ideal format for that to take place. This enthusiasm for professional development bodes well for the future of our sport and the industry as a whole.”
Robotic machinery manufacturer Kress will be exhibiting at BTME for the second time, having made its debut at BTME 2024. Kress was recently announced as headline sponsor of the BIGGA Celebration, which takes place on the opening evening of the event in the Harrogate Convention Centre’s Royal Hall.
Nicki Jones, Kress Head of Marketing, said: “At Kress, we are delighted to attend the BIGGA Turf Management Exhibition and proud to host the BIGGA Celebration, including the highly regarded BIGGA Awards. We are well aware of BTME’s stellar reputation within the industry as a premier event for showcasing innovation and excellence in turf management. This makes it a particularly exciting and meaningful opportunity for us to actively participate. Kress is dedicated to driving innovation and sustainability in the sector and we look forward to connecting with the talented professionals who make this industry thrive.”
Registration for BTME is open now. For more information about the trade show and the Continue to Learn education programme, visit www.btme.org.uk.
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